Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Advertising is the best promotional mix element. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. Which of the following is NOT considered to be an objective associated with the use of sales promotions? Publicity 5. A Delayd: Term. coupons . Which of the following is a consumer sales promotion activity? C) creative strategy . Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Coupons. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Maria: Definition. 1. Sales promotion attempts to stimulate sales through short-term activities such as, Learning Objective: 16-05 Assess the effectiveness of various forms of sales promotion, including sampling. Television commercials . Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Sales promotions Direct marketing 18 Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is known as? There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Refunds and Rebates. (d) sales promotion. Consumer promotions are geared toward customer needs and wants. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. a. Some of the most important forms of promotional activities are as follows: 1. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. Sales promotion measures also play an important role in attracting new customers for an organisation. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. (p. A Delayd: Term. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. Promotions are used to gain potential customers or keep current customers satisfied. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. Definition. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Dealers are also induced to introduce new products and services in the market. Direct Mail 9. _____ is irregular in nature. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Trade marketing involves B2B promotions focused on the supply side, incentivizing retailers to buy more products, so they are widely available to customers. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? An example would be offering 20% off on certain products to the customers. SURVEY . Consumer Sales Promotion. ANSWER: (3) Cheap bargain. Samples. At a recent sporting event, a local beer distributor gave free beverage mugs to all. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Trade Promotion refers to marketing activities that are executed in retail between these two partners. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. Fast food restaurants use premiums all the time, often giving away toys or move character dolls with the purchase of of a kids' meal. Consumer sales promotion increases the use of product by the consumers, attracts new customers and stands straight among the competitors, to introduce new products and to promote established products. Consumer promotions are incentives aimed toward a company’s customers. billboards and posters . E) crowdsourcing Which of the following activities are involved in consumer-oriented sales promotions? The important objective of sales promotion is to raise the volume of sales. Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. Q. Other Forms of Promotion. 1. Often the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. Promotions are used to gain potential customers or keep current customers satisfied. Achieving a need for stimuluation. Textbook publishers use a package strategy known as _____. Coupons, bonus packs, premiums and samples are promotional offers that are targeted toward: Consumers. Sales promotions do not contribute to the erosion of brand equity. ANSWER: (3) Rebate/cash refund offer. Correct answer: (D) central- and peripheral-route. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. Tags: Question 5 . This type of sales promotion is targeted at the end consumers. Sales promotion at the consumer’s level. Top Offers From www.couponupto.com All of the following are examples of consumer-oriented sales promotion activities EXCEPT: Trade shows Among major packaged goods companies, the greatest percentage of the promotional budget … d. All of the options listed. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. Which of the following is NOT a functional benefit. Which of the following is an example of consumer-oriented sales promotion activity? Intermediaries play an important … Sampling: Free samples are given to consumers to increase their interest in the … Maria: Definition. determining the best pricing strategy for a service, analysis of markets to determine opportunities and challenges, The first step in the marketing research process is to, define the problem and determine the present situation, consists of information that has already been researched by others and is published in journals or books, or has been made available online, is the process of identifying factors that can affect marketing success, consists of people with unsatisfied wants and needs who have both the resources and the willingness to buy, consumer market and business-to-business market, The factor that determines whether a product is classified as a consumer product or an industrial product is, the process of dividing the total market into several groups with similar characteristics, the marketing of products to groups of customers a firm decides it can serve profitably, divides a market into groups based on age, income, or level of education, identifying small but profitable market segments and designing or finding products for them, The number of buyers in the B2B markets is, relatively small compared to the consumer market. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Select one: a. adults with a paid admission. Consumer promotions are incentives aimed toward a company’s customers. Advertising 3. F A wordy, attention getting play on words is a more effective way of introducing a sales promotion to consumers than a simple statement. Which of the following is a B2B sales promotion activity? 230. Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. B) guerrilla marketing. A name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors, A brand that has exclusive legal protection for both its brand name and its design, nonbranded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called, The degree to which customers are satisfied, like the brand, and are committed to further purchases, presents an idea for a new product to potential customers to test their reactions, reduces the number of new-product ideas is a firm is working on at any one time so it can focus on the most promising, a theoretical model of what happens to sales and profits for a product class over time. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). On the other hand, sales promotion is only a part of it. A) A patronage reward. Flash Sale. Example of Consumer Sales Promotion. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Accounting deals exclusively with numbers. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. According to John F. Luick and Willian L. Ziegler, Sales promotion is an activity and/or material that acts as a direct inducement offering added value or incentive for the product, to resellers, sales persons or consumers.” It can be said that “sales promotion is any action or decision that will promote or help to promote sales. Public Relation 6. Attitudes toward a brand result from a combination of _____ attitude-formation processes. The following consumer promotion methods are commonly used. Vending sales b. Let's say you find in the literature a scale designed to measure consumer motivations, and one of the items is "sales promotion attracts me to distant mall-based retail spaces." The traditional promotional mix for a firm consists of: advertising, personal selling, public relations, and sales promotions used to reach a target market, paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message, Advertisers like online advertising because, they are able to see how many people have read or watched some part of a commercial. They are made available in smaller than the regular package size. Try our expert-verified textbook solutions with step-by-step explanations. Advantages of Sales Promotion. Sales presentations . Whether a consumer thinks a product provides the best value depends upon: the combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service, a group of products that are physically similar or intended for a similar market, the creation of real or perceived product differences, Important factors of convenience goods and services, assuming an increasingly important role in the promotion of products, In marketing today, packaging carries the added responsibility of. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. c. 16. Which of the following is a sales promotion activity directed at intermediaries? The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. JULIE: Definition. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Which of the following statements is true about sales promotion programs? Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value … Sales promotion examples are all around us. Which of the following is NOT a public relations activity? 19 Which of the following are elements of the communication process? Arizona Cookie's activities, Free samples and cents-off coupons are examples of sales promotion activities. BIG discounts. A delayed: Term. Which of the following is a consumer sales promotion activity? To generate interest for this new product, the company sent a free package of, six cookies to selected homes along with a 50-cent coupon. C) sponsorships. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Which of the following is an example of trade-oriented sales promotion activity? A) speech writing. In other words, the AIDA model is an applied stimulus-response model. This preview shows page 65 - 67 out of 83 pages. One way of promoting a product is to distribute three samples. A. Contests B. 2. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate It aims at stimulating consumers. which of the following sales promotion activities is aimed primarily at final users of a product? The use of ____ would be suggested for manuf. These tools are unique in their way and directed differently to these three groups. conventions. Decoding A channel A relationship A receiver Decoding A channel A receiver (a source, a message and the process of encoding are the three … are used to encourage consumers to try a new brand or shift their patronage to new dealers. This activity contains 28 questions. An example would be offering 20% off on certain products to the customers. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. University of California, Berkeley • BUS 122. (b) Sales promotion (c) Personal selling (d) Public relations. Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Find answers and explanations to over 1.2 million textbook exercises. A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. The following are the various sales promotion schemes used at the consumers’ level: ADVERTISEMENTS: 1. Based on target, when the target is the consumer the following tools can be used; Companies use market researchers to develop consumer promotion ideas. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Change of Attitude. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. _____ media can give 24 hour exposure to the public eye. Most of the sales promotional dollars are spent on consumer-oriented promotions. Which of the following is a consumer sales promotion activity? has declined in importance because of time and cost limitations. B) A segmented promotion. Sales Promotion - Marketing aptitude questions Q1. To generate enthusiasm about a good or service, sales promotion: targets groups internally and externally. Which of the following is an example of sales promotion? D. There is strong agreement that any type of sales promotion activity detracts from brand equity. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Encourage consumers to try a new product needs ideas, Developments, and... It includes tools for consumer promotion ideas salespersons, or functional, benefits between and. Appropriate sales promotion strategies to produce a short-term incentive is offered to dealers to stock new or... And improvements aimed at final consumers or users? a associative and non-associative ; and... 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