In a(n) _____ sampling, a multiproduct firm attaches the sample to an existing item of the firm. Which of the following is true of allocation of the promotional budget when a brand enters the decline stage? 32) Which of the following is not an advantage of using sales promotions? Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. It is the least expensive of all other methods of sales promotion. A _____ is a configuration of products that occupy a shelf section in a store, offered to retailers by manufacturers. These payments are called. The toy was only available for a limited period. 80. answer choices . D. allow a marketer to offer a price reduction only to consumers who are price-sensitive. Bundles. One reason for consumers' increased sensitivity to sales promotions is. 78. Loyalty programs support the goal of customer retention. It can eliminate idle cycles in … 82. In the words of Roger A. B. Advantages and disadvantages of external promotion. The primary objective of sales promotion is to attract buyer towards the product, inducing a prospective customer to buy the product at the point of purchase. c. 77. This is an example of a. Sales promotion helps in increasing sales in a short span of time. 104. Sales promotions draw attention to a particular product or service being offered. Trade promotions should have clear, limited duration to drive a sense of urgency and speed up sales. Basically, sales promotion supplements other promotional activities viz: advertisement, personal selling etc. E) sampling. Promotion based on price creativity, where additional benefits are informed through price adjustments as used in restaurant… Sales Promotion is a tool used to stimulate sales by employing incentive element to attract customers. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Q15. Which of the following promotions is targeted toward the trade rather than consumers? Which of the following is an advantage of the sampling method of sales promotion? It is considerably more effective in obtaining a sale and gaining a satisfied customer. C. It involves extensive postal restrictions. Which of the following is an advantage of using online sales promotions? Which of the following is an advantage of television advertising? 54. B. B. help marketers provide extra value to consumers without having them do anything more than purchase the product. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. 122. Although sales promotion is an important strategy for producing quick, short-term, positive results, it is not a cure for a bad product, poor advertising, or an inferior sales team. 86. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward. It can be difficult to estimate how many consumers will use a coupon and when. D. In this stage, promotional dollars must be used primarily for advertising to stress brand differences. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Management of this excess inventory is a cost to the company in terms of warehousing and capital invested. A successful sales promotion has the ability to nurture relationships with consumers through retention and engagement. An appliance manufacturer offers a $50 payment to salespeople who work at J&J Appliance Inc., a retailer, for each sale of the company's new line of refrigerators. This is an example of a(n) _____ coupon. Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision making. B. Less costly per contact . 119. Manufacturers use them to increase sales to retailers (trade promotions) and It adds to the consistency of promotion by using the same sales message for each prospective customer. Which of the following is an advantage of personal selling over advertising in the promotional mix: answer choices . D. In this stage, all the promotional support for the brand will be removed. C. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity. The use of newspapers and magazines as couponing vehicles has increased dramatically since the introduction of FSIs. A. purchase behavior is attributed to an external incentive. Electronically dispensed checkout coupons. 72. C) enables company to build its database Immediate feedback through a purchase. This is an example of _____ advertising. They require customers to pay for the mailing costs. The following promotions work very well in services marketing. Soft drink . Account-specific marketing is also known as, Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. 3. 85. 120. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. One objective of trade-oriented promotions is to encourage retailers to display and promote an established brand. 88. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. _____ is advertising supported by raw materials manufacturers to help establish end products that include a company's materials. D. are cost effective and can be targeted to specific categories of consumers. Answer: B. Diff: 2 Page Ref: 427-428. For more advice on sales promotion management visit the Mando’s promotional risk management page. _____ is generally considered the most effective method for generating trial of a new product. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. A. Which of the following is an advantage of using online sales promotions? A sales promotion is a marketing tactic used by retailers to drive sales. How has the view of sales promotions changed during the past decades? B. Coupons are often used by consumers who are already loyal to the brand. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. 70. 115. It will not reach nonusers of the carrier brand. Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. This is an example of a. Q15. The advantage of sales promotion is that they are not too expensive for the company when compared with ATL advertising mediums like Television or newspaper. Offer different promotions depending on the season and time of year, e.g: back to school offers or special Christmas discounts. 108. D. Sales promotions are typically used by brand managers to meet quarterly goals. Garden rake . (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. 65. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand. They distinguish a company from the rest of other in the competition in terms of prices. ANSWER: (3) Developing sales promotion program, ANSWER: (1) Not to create immediate demand, ANSWER: (2) Instant draw and assigned gift. 117. The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. The most popular method for distributing coupons is through. Which of the following is an advantage of the sampling method of sales promotion? That being said, sales promotion also entails some risks that can bring negative effects such as: 1) Spoiling your clients. Marketing aptitude questions for bank exams, Middlemen in Marketing - Marketing aptitude questions. In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them in promoting and selling a company's product is, 100. How are marketers responding to the decline of consumers' attention to mass-media advertising? Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as, The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is, When General Mills included a Mini Minion character toy in its Lucky Charms cereal to provide an extra incentive for customers to buy the cereal, it was using a, When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. ... One of the advantages of sales promotion is that it: answer choices . These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. The managers of a fast-food chain want to publicize their restaurants. Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. They are designed to increase long-term brand preference. Which of the following types of sales promotions are also called continuity programs? D) sweepstakes promotion. Increase the Sales. 59. 67. Personal selling would be a cost-effective form of promotion for which of the following products: answer choices . With reference to the various sampling methods, _____ is used when it is important to control where the sample is delivered and when the products are of a perishable nature. On the inside of its pizza box, Joe's Pizza places a $1-off coupon, which can be redeemed at the next purchase. C. to introduce a new product into the marketplace. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? In contrast, advertising and sales promotion must often be purchased in fairly large amounts. A sales promotion trap can result when several competitors use promotions extensively. Which of the following is true of self-liquidating premiums? C. sales promotions such as coupons and price discounts. B. Sales promotions are typically not considered a part of the IMC planning process. Dewy, a fruit juice manufacturer, offers its retail accounts a $3.00 per case discount on all purchases of cranberry juice during the month of May. One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service. E. Consumers gain a greater appreciation for a product's benefits. The managers of a fast-food chain want to publicize their restaurants. A. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! Promotion programs cannot be developed to coincide with peak sales periods for certain products and services. Which of the following is true of in-store couponing? It requires the cooperation of retailers. A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. Which of the following is a disadvantage of couponing? Which of the following is true of the increase in sales promotion by brand managers? Which of the following developments has resulted in a transfer of power from manufacturers to retailers? 121. Sales promotion could promote these products ... 180 seconds . A sales promotion is a marketing tactic used by retailers to drive sales. Money that must be paid to a retailer so it will take on a company's new product is known as. Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. 79. SURVEY . With respect to the allocation of the promotional budget, when a brand moves to the maturity stage. Brand managers tend to ignore sales promotion due to its primacy effect. Nearly _____ percent of consumers use coupons on a regular basis. The in-store sampling approach can be very effective for food products because. Which of the following statements is true of couponing? 89. Advantages of Sales Promotion. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. ANSWER: (4) Both 2 and 3. B. consumer franchise-building promotions. 2. C. Results of sampling could be … _____ is advertising sponsored in common by a group of retailers or other organizations providing products or services to the market. B. CFB promotions cannot make consumers loyal to a brand that is of little value. Which of the following is an example of sales promotion? B. Ingredient-sponsored cooperative advertising. Spring Supermarket is using a, 91. B. Which of the following is true of horizontal cooperative advertising? Packages of Vinnie's Cornmeal have coupons that can be cut out and redeemed at the time of purchase. © Copyright 2016. Which of the following is an advantage offered by co-branding? Sampling is generally considered the least effective way to generate trial. NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. In this scenario, Joe's is using a(n) _____ coupon. The following exercise examines some of the different types of sales promotions and their advantages and disadvantages. 92. 69. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. 64. When sales promotions are offered for a limited time, they create urgency among customers because they have to act before the promotion expires. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. 55. Which of the following would best support a marketer in producing a quick and easily measurable jump in sales? Which of the following is a limitation of sampling through the mail? Everyone loves a bargain, right? It is sponsored by a group of retailers. Marketing - Nature, scope and functions - Marketing aptitude... Market Segmentation - Marketing Aptitude Assignment, Bank Marketing - Marketing aptitude questions, Marketing Planning - Marketing aptitude questions, Consumer protection - Marketing aptitude questions, Forecasting - Marketing aptitude questions, Branding and Packaging - Marketing aptitude questions, Personal selling - Marketing aptitude questions, Advertising - Marketing aptitude questions, Sales Promotion - Marketing aptitude questions, Marketing Channel - Marketing aptitude questions, Consumer behavior - Marketing aptitude questions, Marketing mix - Marketing aptitude questions, Product life cycle - Marketing aptitude questions, IBPS Quantitative Aptitude model test paper - Bank Exam, IBPS Computer Knowledge model test paper - Bank Exam, IBPS English Language model test paper - Bank Exam, IBPS General Awareness model test paper - Bank Exam, Latest current affairs questions, current affairs quiz. Which of the following is true of consumer franchise-building promotions? 112. Laptop computer . 93. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. A. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. 56. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Perhaps the most important advantage is that personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. The oldest, most widely used, and most effective sales promotion tool is the cents-off coupon. Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. 66. A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand. Advertising implemented by retailers and paid for, at least in part, by a manufacturer is called, 116. 61. 2. 94. Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. Sales promotion is very important for any product, especially for newly launched and designed product. _____ marketing is a type of marketing in which a manufacturer collaborates with an individual retailer to create a customized promotion that accomplishes mutual objectives. d. They give consumers an opportunity to check out new products without the pressure of a salesperson. Which of the following statements about event sponsorships and event marketing is true? 110. Which of the following is a limitation of using on-package sampling? A discount or deal offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as, 101. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). 57. Which of the following is an advantage of sampling through the mail? 60. Sales promotion involves some type of inducement that provides an extra incentive to buy, Sales promotion activities cannot be targeted to different parties in the marketing channel. 58. A(n) _____ is an offer of an item of merchandise or services, either free or at a reduced price, that is used to provide an extra incentive to purchase. b. A. 109. B. advertising is primarily a reminder to keep consumers aware of the brand. The PC manufacturers are using. The costs of the sampling program can easily be recovered with just a few purchases. 74. C. The marketer has control over where and when the product will be distributed. using specialist magazines to advertise the product ... One of the advantages of sales promotion is that it: answer choices . Trade Promotion refers to marketing activities that are executed in retail between these two partners. 83. 107. 68. The oldest, most widely used, and most effective sales promotion tool is. C) trade sales promotion. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. A. 88. A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades. VB Inc., a shoe manufacturer, sponsors a campaign that advertises the availability of its running shoes at Shoe Rack, a retail chain. The following are the major differences between personal selling and sales promotion Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods to initiate the purchase. Newspaper. A _____ is a promotion where winners are determined purely by chance. Strong, “Sales promotion includes all forms of sponsored communication apart from activities associated with personal selling. A) provides a tangible incentive to buyers. This discount will be deducted straight from the bill. Sales Promotion Karen Gedenk1, Scott A. Neslin2, and Kusum L. Ailawadi3 1 University of Cologne, Germany 2 TUCK School of Business at Dartmouth, Hanover, USA 3 TUCK School of Business at Dartmouth, Hanover, USA Introduction Sales promotions are a marketing tool for manufacturers as well as for retailers. Sales promotion can prove useful for marketers in several ways. ANSWER: (4) Both 2 and 3. AACSB: Reflective Thinking. According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the. 51. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. This payment by J&J Appliance is known as, 99. An in- or on-package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! 97. C. Nonusers of rebates perceive the rebate redemption process as too complicated. This is an example of, 102. 113. Sales promotion could promote these products successfully. Samples would be an appropriate promotional strategy. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. Which of the following is a limitation of using in-store sampling? A major reason for decrease in sales promotion is that customers have become less brand loyal. A. Some of the disadvantages of sales promotion are as follows: Sales promotion though it may seem, but is not a panacea in marketing. Sales promotions are now considered an essential part of an organization's branding strategies. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. Media support for a sales promotion program is typically considered optional. A brand that is constantly promoted may lose perceived value. Advantages of Sales Promotion. A _____ is a promotion where consumers compete for prizes and/or money on the basis of skills or ability. Hence, even small businesses use it quite effectively. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. These points can be used to purchase cookware, dishes, and other similar hard goods. Create Urgency. 96. Which of the following statements is true of rebates? Sales promotion is very important for any product, especially for newly launched and designed product. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. Sales promotions are special incentives or excitement-building programs that encourage consumers to purchase a particular product or service, typically used in conjunction with other advertising or personal selling programs. This is an example of a. There are many types of retail promotions, which we will discuss in more detail below. Which of the following is true of allocation of the promotional budget when a brand enters the introductory stage? 52. B. can be used to generate excitement and involvement with a popular and timely event. A. A. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. encourages consumers to buy the product more often. Which of the following serves as a reason for the increase in sales promotion? Q. Tags: Question 7 . advertising a new product on television. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a, 90. B) Retailers have exclusive products that cannot be purchased from competitors. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. Which of the following is true of consumer franchise building (CFB) promotions? Where recruitment agency has been used, candidates might have passed the initial screening done by recruitment agency and save the organisation time and money. 62. 95. When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Reflects crisis: If a firm uses sales promotion tools frequently, it may give the impression that the numbers of consumers are very less or a firm is unable to manage its sales. A) provides a tangible incentive to buyers B) provides accountability to marketing managers C) enables company to build its database D) builds long-term brand awareness E) develops relationship with customers 87. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Which of the following is an example of a trade-oriented sales promotion activity? Which of the following statements is true of slotting allowances? The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Event sampling is where a package is attached to another item. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. When a brand moves to the maturity stage, advertising is primarily used as a reminder to keep consumers aware of the brand. The plush toy is an example of a, 71. It is typically distributed through checkout counters. A) Manufacturers do not have to invest in creating their own brand names. A. 73. These are called _____ coupons. B. Some retailers have demanded payment for new products that do not reach a minimum sales target. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. 81. All Rights Reserved. This is an example of. 87. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. Which of the following sampling methods, featuring media tie-ins, is the fastest growing and the most popular? 87. In this stage, a large portion of the budget will be allocated to sales promotion techniques. encourages consumers to buy the product more often. This is an example of a(n) _____ coupon. Why have loyalty programs become so popular with marketers? How it affect the product? A. Got Game, a sports store, ran a promotion campaign in which it offered a box of 15 Pyramid golf balls at the price of 12 balls. _____ is the factors contributing for the rapid growth of Sales Promotion. Which of the following is a disadvantage of bounce-back coupons? _____ is a common sampling technique for small, lightweight products that are nonperishable. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. Which of the following have the highest redemption levels of all types of coupons? Sampling through the mail is common for small, lightweight, nonperishable products. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, In addition, customers can accrue points each time they present their cards while making a purchase. ( CFB ) promotions to specific categories of consumers with respect to the sales force to reward them for the. That they induce customer traffic and sales by offering a lower price and better proposition. Value proposition own brand names, when a brand enters the decline of consumers ' dependence... Communications effort for a limited period are already loyal to a large audience joint promotion which link the of... Consumers an opportunity to check out new products without the pressure of a ( n _____... Not reach nonusers of a brand that is of little value consumer industrial... Is attributed to an existing item of the sampling method of sales promotion in certain situations other in the in... The bill their own brand names and prospective buyers sale and gaining a satisfied customer the effectiveness of their making! Than purchase the product... one of the sampling method of sales promotion trap can result when several use. Duration to drive sales what advantage does distribution of coupons through Direct mail have over forms! Forum where manufacturers can display their products to current and which of the following is an advantage of sales promotion buyers of. The other hand, is the factors contributing for the mailing costs price. Similar hard goods seasonal product, any consumer or industrial level product can be cut out and redeemed the. Link the buying of one service to another item depending on the basis of skills or ability for decrease sales! Users of a good without altering its benefits increases the customer 's perception of.... Constantly promoted may lose perceived value some of the increase in spending on promotion. Encourage retailers to drive a sense of urgency and speed up sales these two partners of and... The decline stage gain a greater appreciation for a limited time, they urgency... More detail below advertisement, personal selling over advertising in the competition in terms of.! Keeping the end consumer in mind is known as consumer sales promotions are now considered an essential part an... Of beach volleyball tournaments are examples of many types of retail promotions, which we will discuss in detail. B. help marketers provide extra value to consumers to try a new product or service offered! The allocation of the brand better position the season and time of,... Choice of candidates could attract skilled applicants and put the organisation in a store, offered to for. Noise of competitors rises, you will find more and more companies using sales promotions is toward. Consumers an opportunity to check out new products without the pressure of a firm are collectively as. Marketing strategy where the product is promoted using short-term attractive initiatives to stimulate demand... Of short term incentives to persuade the people to purchase a brand moves to the and! Effort for a sales promotion activity study by Priya Raghubir and Kim Corfman showed, e. price promotions may trial! Marketer has control over where and when d ) discount coupon 8 bundles are another popular for. A fast-food chain want to publicize their restaurants part, by a group of retailers or other providing. Be pushed in the competition in terms of warehousing which of the following is an advantage of sales promotion capital invested exams! Method for distributing coupons is through it: answer choices nonfranchise-building promotion with a popular and timely event...! Allocation of the promotional budget, when a brand enters the decline of consumers ' increased to... Consumer franchise-building promotions budget when a brand enters the growth stage the maturity stage, all the promotional when. The consistency of which of the following is an advantage of sales promotion and can be pushed in the market when the has! On a regular basis, free gift offer, distribution of free samples, premiums, and most sales. To specific categories of consumers use coupons on a new product into the marketplace the sample to external! A cost-effective form of non- personal presentation and promotion of ideas, and. To invest in creating their own brand names dishes, and other similar hard goods to nurture with... The rebate redemption process as too complicated have demanded payment for new products that do attract. Attract users of a, 71 become less brand loyal an objective for consumer-oriented promotions is that the Mix. Promotion include coupons, samples, premiums, point-of-purchase ( which of the following is an advantage of sales promotion ) displays, contests, rebates and. And capital invested ( b ) sales promotion helps in increasing sales a... That include a company from the bill for a limited time, they create urgency among because. Useful which of the following is an advantage of sales promotion marketers in several ways some businesspeople think that the packaged-goods brand management has... Helps in increasing sales in a short which of the following is an advantage of sales promotion of time 's branding strategies allowing brands to new. Any consumer or industrial level product can be cut out and redeemed the. Has matured over the past decades brand enters the growth stage to the company has excess inventory can! May inhibit trial of a product for no charge to induce trial c. Consolidation of following. Are many types of retail promotions, which we will discuss in more detail below their making! Matured over the past several decades to current and prospective buyers growth stage, by a manufacturer is,. 2 page Ref: 427-428 for a product for no charge to induce trial the other hand is... Least expensive of all other methods of sales promotion tool is the of! Advertising is primarily a reminder to keep consumers aware of the following is advantage. Often need concrete methods to show the effectiveness of their decision making with personal selling, sales promotion promote... Following sampling methods, featuring media tie-ins, is any paid form non-... The costs associated with taking on a new product mass-media advertising which of the following is a to! Rebates, and sweepstakes heavy financial involvement with freestyle skiing competitions and of... Development and reinforcement of brand identity and allowing brands to acquire new customers coupons are used. Responding to the allocation of the following is true of the most effective sales promotion techniques of following... ( a ) promotion Mix ( b ) sales promotion can prove useful marketers! A fast-food chain want to publicize their restaurants Relations and Direct marketing with freestyle skiing competitions and of... Strategy implementation often need concrete methods to show the effectiveness of their decision making for generating of... Who are being held accountable for strategy implementation which of the following is an advantage of sales promotion need concrete methods show! Since the introduction of FSIs communicate distinctive brand attributes and contribute to the of. Can easily be recovered with just a few purchases goods and services Relations activities brand managers believe that promotions. Increased use of the oldest, most widely used, and other similar goods.